by Lara Smallman
In London alone, more than 1.7 million free newspapers are distributed daily. But the fact is that the appetite for free print media is utterly insatiable, no matter which city in the world you're in. Throw in all the other newspapers and magazines, and the amount of paper needed to meet demand is quite astonishing. That's the bad news out of the way. Well, almost. Whilst none of this is breaking the bank for the consumer, there is, a very high environmental cost to be paid. The good news is that people are beginning to realise, and they are beginning to react...
I went to meet one (extra)ordinary consumer, James Mummery, whose campaign ‘Free Newspapers Cost the Earth’ forces us to reassess our recycling habits: If we recycle what we use at home, why can't we recycle what we use on the move? I went to find out more...
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