Flippers, lotion and . . . ashtray!

What's you footprint on seaside spots? Did you know that cigarette butts can be fatal for whales and tortoises? Beach smokers can green up with a nice handpocket ashtray. The idea spread from Portugal to Italy. Here Daniele Ceragioli tells us how he decided to distribute beach ashtrays in his hometown, Viareggio. 

by Ilaria Lonigro